Wherever you look into the media industry, “the workflow” is the predominant topic. Since 2008, when we were approached by workflow enthusiasts seeking to make use of our engine, we have developed hundreds of successful workflows for efficient legacy media archiving with clients worldwide.
Personally, I believe that “business process” is a much better description of what we are doing here, as it involves not only software and hardware, but also expands into physical lot handling, file management, process description, automatic quality analysis and processing, intellectual decisions, and caring about artifacts, which are all vital parts of an industrial digitization facility with an urgent preservation agenda.
Today, almost four million hours of audio and video material digitized with NOA products not only show the impressive accomplishment of our clients, but also rightly justify them continuing to invest into our products, which are at the base of these business processes, not least because NOA’s solutions come with a unique end-to-end knowhow. The key success for any process is to have a good tradeoff between production quality, OPEX cost, and speed.
The availability of an extended qualified sales team has also enabled us to develop our reach into the Arabic, Asian, and African markets. We are indeed more than grateful to have started cooperations on high level with ASBU, AIBD, and ABU, which will help all parties involved to understand the needs and also the shape of the market much better.
I would like to take the opportunity to send a big thank you to all of our clients and partners for the past and the future journey. We are looking forward to continue to accompany you in your preservation challenge.