NOA to Sponsor and Speak at Upcoming FIAT IFTA Conference


AV digitizing and archiving specialist NOA GmbH announced that they will be attending this year’s FIAT/IFTA conference not only as guests, but as speakers, with managing director Jean-Christophe Kummer delivering a speech to attendees from across the globe. His address will serve to introduce the company’s inception and growth over the last 23 years – with a particular focus on the mindset-shift it has sought to encourage within the industry through its own innovations in product, process and workflow.
The speech will also serve to celebrate ten years of NOA’s sponsorship of this global association leading the archiving industry. As perhaps the most important annual event for those engaged in the preservation and exploitation of audiovisual archives, the return of this in-person conference to Europe provides an exciting opportunity for professionals across the industry to meet and discuss the future direction of the field. This year’s focus on the role of algorithms, automation and AI will mark an important opportunity to consider the implications of a technology which stands at a crossroads, and NOA is proud to be a part of the event as both sponsor and speaker.
Speaking of their upcoming attendance at the event in Locarno, MD Jean-Christophe Kummer said:

“It’s always a pleasure and privilege not only to speak at FIAT/IFTA, but to have the opportunity to hear the thoughts of so many other industry peers and friends, all of whom have an important perspective to contribute on both the present and future practice of archiving.

In our speech, we’ll be focusing particularly on discussing the way that product development can emancipate the process of archiving; giving those who once would not have had access to these technologies the ability to preserve their own media artefacts - a practice that goes far beyond mere commercial concern, and touches upon important ideas of history, culture and shared heritage. And certainly, the beautiful, historical town of Locarno feels like an apt setting for these kinds of discussions!”

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