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NOA at IBC 2019

NOA Highlights In-house Digitization Benefits at IBC 2019, Stand 8.D91


AV digitizing and archiving specialist NOA GmbH will be on hand at IBC 2019 to showcase recent, innovative advances in archiving technology. With its enriched product lineup, the company offers powerful solutions that meet the increasingly demanding requirements of legacy-audio and video-carrier industrial digitization.

As part of the company’s worldwide expansion efforts, it is also placing emphasis on its growing team of experts. In November 2018, NOA named Bruno Burtre as director of business development. In December 2018, the company hired Abderrahmane Bessaih as sales director, MENA and Asia. Both Burtre and Bessaih will welcome attendees at IBC2019 and share the most recent case studies of companies that have embraced the in-house digitization process.

During this year’s event, the company is employing a “hands on” approach, which will allow visitors to gain first-hand experience on industrial digitization and experience how NOA products provide users with sophisticated but yet easy-to-use tools to substantially improve the overall process. With an in-house digitization factory on its stand, attendees will have the opportunity to see just how NOA products are innovating the digitization process, witnessing up close the benefits this technology brings to digitization facilities of all scales.

“NOA continues to advance the capabilities of its workflows. Our goal is efficiency and maximum performance, and we take into account every project we’ve carried out, implementing what we’ve learned into our solutions. This approach has allowed us to refine our technology and improve the operations of our archiving systems in order to offer broadcasters and other archival institutions the best available archiving solutions on the market. NOA solutions, which let users perform in-house digitization so they no longer need to outsource, are intuitive, efficient and reduce costs. Two main points of focus for us today are long-term archiving in open standards and the facilitation of industrial AV legacy migration.” 

said Christophe Kummer, managing partner of NOA.

On stand 8.D91, the company will showcase the NOA mediARC Archive Asset Management (AAM) system, which operates in accordance to OAIS recommendations. Among other things, this results in the separation of user and production management domains and the division of content on its original media format from its digital representation within the archival storage. NOA advocates the use of one lossless archival format, which needs to be able to support all present and future business procedures between legacy archive and production workflows. NOA mediARC allows users to enrich legacy essence with content-related information and store it inside a central onsite repository, where the archive stays accessible for decades even with ever-changing IT infrastructures, as only standard IT of the shelf components are used. 

Also in the spotlight will be the NOA jobDB 4.1 workflow system, which brings users increased efficiency and reduced labor costs among other benefits. jobDB 4.1 features physical carrier handling with tools, such as BarcodeStation and UniversalDialoguer. Thus, the system can manage up to 1000+ carriers in a single workflow each day, massively increasing efficiency and lowering labor costs. The solution differentiates nowadays between ingest and outgest workflows to create better overview on facsimile recordings versus interpretations; the ability to prioritize workflow settings to easily manage specific files; and a user management rework that syncs via jobDB ProcessorHost toward an active Microsoft directory.

For users who are interested in scaling reports, jobDB 4.1 offers special browser report enhancements. Moreover, the upgrade provides advanced action logging so events are statistically collected; key controlled searches for workload organization between different user groups; send email to easily notify users on status; as well as workflow pausing.

Also, the NOA QualityChecker for jobDB and mediARC will be on show. This system features useful functions that enable an effective approach to industrial digitization projects by combining validation, correction and editing of recorded material into one, single step within the overall workflow. Interaction between QualityChecker and MediaButler, NOA’s transcoding application, has been optimized to efficiently transfer a set of tasks from the analog to the digital domain, thereby streamlining key outgest processes in video digitization projects.

Functions include the easy annotation of the current state of audio roles in QualityChecker, enabling MediaButler to shuffle and R128 level-correct audio pairs of the recorded video during transcoding to the final file according to predefined processing rules, as well as the possibility to adjust chrominance and luminance levels for fitting interpretations within their allowed broadcast range.

NOA prides itself on providing reliable, powerful and easy-to-use solutions, which can be managed by non-technical staff. The company also offers advanced training courses at the customer’s facilities upon request.

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